Gem Portal And Online Marketing Executive

Job Overview:

Key Responsibilities:

• Register and manage the company profile on the Government e-Marketplace (GeM) portal.
• Handle product listings, pricing updates, and catalog management.
• Monitor and participate in relevant tenders, ensuring timely bid submission.
• Ensure all compliance and documentation requirements are met as per GeM guidelines.
• Track orders, invoicing, and payments, and follow up with clients as required.

• Plan and execute online marketing campaigns to increase brand visibility and lead generation.
• Manage social media platforms (LinkedIn, Facebook, Instagram, Twitter, etc.) to boost engagement.
• Run and monitor paid campaigns (Google Ads, Meta Ads, etc.).
• Analyze marketing data to improve ROI and optimize campaigns.
• Create engaging content for websites, email marketing, and digital promotions.

• Conduct research to identify new business and tender opportunities.
• Track competitors’ online presence and recommend strategic improvements.

• Handle customer queries and complaints related to GeM orders.
• Build and maintain strong relationships with clients for repeat business and satisfaction.

• Prepare regular performance reports on GeM activities and marketing campaigns.
• Provide insights and suggestions to enhance sales and online visibility.

Key Skills Required:

• Proficiency in GeM portal operations and government e-procurement processes.
• Good knowledge of digital marketing tools and strategies.
• Experience with Google Ads, Meta Ads, and analytics tools.
• Strong communication and coordination skills.
• Analytical mindset and multitasking ability.

Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Prior experience in GeM portal handling and digital marketing preferred.